Sanam Teri Kasam’s re-release has emerged as a historic success, shocking the trade and industry. In an exclusive interview with Bollywood Hungama, producer Deepak Mukut spoke about how they decided to bring the classic love story back into cinemas.
Deepak Mukut began by saying, “I’d like to credit my actor Harshvardhan Rane. He pushed me to re-release Sanam Teri Kasam. Deep down, even I wanted to re-release the film. But at the same time, you do fear that what if the film gets the same fate as it did back in 2016? Hence, I was hoping and praying that this time, we would win. With that thought, we took the step and the rest is history (smiles).”
Deepak Mukut further said, “On February 3, I decided to re-release Sanam Teri Kasam on February 7. A lot of people told me to bring the film in an open week as it could get lost in the midst of so many other releases. At the same time, we knew that our film was tracking brilliantly on satellite. Even on YouTube, it has a huge viewership while its songs also continue to remain popular. Meanwhile, fans came from all over India, demanding its re-release. When I saw their josh and love, I knew that time was ripe for its re-release. Also, since it’s an apt movie for Valentine’s Day, we locked February 7, despite some people demotivating me for it.”
The challenges, however, remained. Deepak Mukut revealed, “On Tuesday, February 4, I spoke to programmers and exhibitors. They said they respect my decision to re-release Sanam Teri Kasam but also made it clear that they can’t give more than 50 screens to it! I agreed. As soon as they opened the advance booking, the tickets started selling like hot cakes in no time. Hence, they decided to add more shows. By the time it was Friday, February 7, the screen count had gone up to a whopping 1063! The demand was so huge that on Saturday, it was running in 1200 plus screens. Hence, it is heartening that our decision paid off and the audience showered so much love.”
Deepak Mukut signed off by stating that his film is an ideal film for February 14 saying, “I hope audiences watch Sanam Teri Kasam with their Valentine. This film is my gift to all the lovers on Valentine’s Day!”
The post EXCLUSIVE: From 50 screens to 1200 screens – producer Deepak Mukut reveals how STUNNED exhibitors increased Sanam Teri Kasam’s shows due to CRAZY demand from fans appeared first on Bollywood Hungama.
from Bollywood Hungama https://ift.tt/nsKqpmg
0 Comments: