EXCLUSIVE: Taran Adarsh says War 2’s failure was no surprise; explains why the damage went beyond financial loss

Veteran trade analyst Taran Adarsh has offered a candid assessment of what went wrong with War 2, despite the film boasting a star-studded cast and a high-profile creative team. Speaking to Bollywood Hungama, Adarsh said the film’s failure was not surprising, given its lack of substance.

Referring to the film’s scale and expectations, Adarsh pointed out that War 2 had all the ingredients of a major blockbuster on paper. “If you watch War 2… first of all, it was a sequel of a successful film. You are making it bigger than that with stars like Hrithik Roshan and Jr NTR, Ayan Mukerji as the director… and what did you make? There were expectations,” he said.

However, according to Adarsh, the core issue lay in what the film ultimately offered to audiences. “But what did you give to the audience? In terms of content. There was nothing in the film. Nothing in the film. And when such films flop, there is no surprise,” he remarked.

Emphasising changing audience priorities, Adarsh said that star power alone is no longer enough to ensure success. “People want entertainment. Big screen entertainment. And you are not able to give that. You are only showing stars. That doesn’t work,” he added.

The trade expert also addressed the debate around the film’s box office numbers, noting that collections cannot be viewed in isolation. While War 2 reportedly earned around Rs 185 crores, Adarsh stressed that profitability depends heavily on costs and returns.

“Even Salman’s films can reach 100–150 crores. But the cost — that is very important. That is very, very important. If you are giving returns in front of cost, then how can the film be successful?” he asked.

According to him, the consequences of such underperformance extend beyond financial losses. “It is a loss for the producers. Absolutely. It is a financial loss. That is another thing. But your reputation, which takes a hit because of that — that becomes a problem,” Adarsh concluded.

His remarks underline a recurring industry conversation: in an era of rising budgets and heightened expectations, content and audience experience remain central to a film’s fate, regardless of scale or star cast.

Also Read: EXCLUSIVE: “No one imagined Dhurandhar would break Pushpa 2 Hindi records,” says Taran Adarsh as he recalls Ranveer Singh starrer being written off early 

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