From the heartfelt beach confession between Conrad and Belly to the stylish summer looks of the cast, The Summer I Turned Pretty has been trending widely on social media. Jenny Han’s drama has struck a chord with audiences through its relatable storylines, with fans across India sharing edits and reactions online. With weekly episodes, the show continues to engage viewers and spark discussions around plot twists and character dynamics. Alongside this series, Prime Video’s other Originals—Maggie Q’s crime drama Ballard and Daniel Dae Kim’s Korean drama Butterfly—have also been gaining attention and contributing to the platform’s strong global viewership.
Vernon Sanders, Head of TV at Prime Video (US), explained that the recent successes reflect the platform’s long-term strategy to create stories with global appeal. The Summer I Turned Pretty, which drew 25 million viewers in its first week, highlights how this approach is resonating with audiences. The performance of the series also indicates that female-led shows can achieve significant reach and that Asian leads can connect with viewers even in narratives where race is not the main focus.
“When you try to force something, sometimes you don’t get the results you’re looking for. So we’ve been at this a while,” Sanders explained. “Albert Cheng and I used to be co-Heads of TV together, and it was something we talked a lot about a lot back in the days, about how we find organic ways to tell stories that would resonate all around the world? Because we do have a global audience, and we are passionate about making sure that we’re telling stories that really cover the globe and cover the spectrum of people across the world.”
The Summer I Turned Pretty has grown into a widely popular series, with its third season gaining significant attention, particularly among young women who relate to its emotional storytelling. Adapted from Jenny Han’s book trilogy, the show explores the complexities of growing up—capturing both the challenges and the excitement that come with it.
“We had a big gap between Season 2 and Season 3, and we were a little nervous about whether we would end up seeing a dip in [viewership],” Sanders admitted. Instead, he says the response to the third and final season has been “quite the opposite.” He further indicates that these series have shown a huge increase in Prime Video subscribers, “There has been just a massive explosion of people coming into the service.”
The strong global response to shows with universal themes, often presented through underrepresented perspectives, reflects a broader strategy of creating content that appeals to diverse audiences. With the growing interest in The Summer I Turned Pretty, viewers in India and across age groups are now awaiting the season finale of the coming-of-age drama on September 17.
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