In a heartfelt open letter on social media, renowned film producer Prerna Arora expressed her admiration and support for fellow producer Ekta Kapoor, congratulating her on yet another blockbuster success with Crew starring Kareena Kapoor, Kriti Sanon and Tabu in the leads. The film has managed to rake in moolah at the box office and has become one of the few female-centric films to have acted as a massive crowd-puller in theatres post the pandemic.
As the film has even surpassed the Rs.100 Crore mark at the box office, Prerna Arora commended her ‘role model’ Ektaa R Kapoor for her achievement and highlighted the significance of having a female producer behind the success of a major film. Celebrating Ekta Kapoor, Prerna said, “Women can be behind finances and prove to be great producers apart from acting and directing. Many HATS that women can wear! Congrats to EKTA for another victory and crossing 100 crore feat. This is a much bigger victory as there is a female behind the producer’s seat, it’s easy to picture male producers with multiple 100 crore films without raising eyebrows.
Arora went on to add, “When I started backing films on important subjects, industry did have its doubts of female producers and how it can affect the numbers, but I believed in the story and went ahead anyways. It’s when my films Padman, Toilet, Rustom did well on BO, then people started believing in me.” Arora’s extensive filmography has gone on to be socially acclaimed as well as commercial box office successes.
“Females don’t have to pick a chair to sit, but get her own chair and make space! Cheers to more such female filmmakers/producers/cinematographers. So keep going! Take that step,” the producer concluded as she signed off. The open letter has been doing rounds on social media and also reached Ektaa who took to her story to thank Prerna for the sweet and encouraging gesture.
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On the work front, Prerna Arora is gearing up for the Telugu film Hero Heeroine, starring Divyah Khossla as well as the Hindi film, Dunk: Once Bitten Twice Shy, starring Nidhhi Agerwal, Arbaaz Khan, Shivin Narang, Tusshar Kapoor, Vinay Pathak and Suchitra Krishnamoorthy.
The post Producer Prerna Arora pens congratulatory note to her ‘role model’ Ektaa R Kapoor on the success of Crew appeared first on Bollywood Hungama.
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